{
    "title": "Find your blue: JACK & JONES en JJXX vieren denim heritage in nieuwe AW26-campagne",
    "modified_at": "2026-10-01 16:02:37",
    "published_at": "2026-09-29 12:51:00",
    "url": "https://jack-jones.prezly.com/find-your-blue-jack-jones-en-jjxx-vieren-denim-heritage-in-nieuwe-aw26-campagne",
    "short_url": "http://prez.ly/3NPd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "find-your-blue-jack-jones-en-jjxx-vieren-denim-heritage-in-nieuwe-aw26-campagne",
    "body": "<p style=\"text-align: justify\"><strong>Al sinds de oprichting van het JACK &amp; JONES brandhouse is jeans niet gewoon een categorie in het aanbod, het is het fundament waarop het merk is gebouwd. Met de nieuwe Autum/Winter 2026-campagne &#039;Find your blue&#039; brengen JACK &amp; JONES en womenswear label JJXX die heritage terug naar de kern: denim niet als trend, maar als blauwe draad. Als identiteit.</strong></p><p style=\"text-align: justify\">Waar andere merken elk seizoen een nieuwe denimbelofte verkopen, kijkt JACK &amp; JONES naar binnen. &#039;Find your blue&#039; is geen zoektocht naar de perfecte washing of de juiste fit - die kennis zit al in het merk, generaties diep. Het is een uitnodiging aan elke man en elke vrouw om h&uacute;n tint blauw te ontdekken: de washing die bij h&uacute;n verhaal past, de cut die bij h&uacute;n houding past, het jeansstuk dat voelt als een tweede huid in plaats van een aankoop.<br>\u200b</p><p style=\"text-align: justify\">De campagne combineert rauwe, ongepolijste beeldtaal met een intieme, bijna persoonlijke toon. Geen showroomperfectie, maar denim zoals het &eacute;cht geleefd wordt: gekreukt, vervaagd en vol karakter. De boodschap is duidelijk: iedereen heeft zijn blauw, en JACK &amp; JONES en JJXX helpen je die te vinden.</p><div id=\"video-4c1db207-9055-4484-ad31-a4a20196a0e3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fbcccf5b2-e28b-46f3-8be7-c242157eeec1%2FJACK%2526JONES_fall_winter_2026_original_JJ_CRM_DROP-9_2026_JEANS_VID3_16x9.mp4%23_cb1790676728&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><h4 id=\"jack-jones-spijkerhard-in-jeans\" ><br>\u200b<br>\u200bJACK &amp; JONES: spijkerhard in jeans</h4><p>Voor JACK &amp; JONES is deze campagne een terugkeer naar de roots. Denim zit letterlijk in de naam van het merk verweven met de geschiedenis van workwear en craftmanship. De AW26-collectie toont de volledige breedte van dat vakmanschap: van zware, structurele outerwear tot jeans die zijn ontworpen om mee te bewegen met wie je bent. Layering staat centraal: stuk voor stuk lagen die je zelf kiest, aan- en uittrekt, combineert naar je eigen ritme. Layers on and off - niet zomaar als een concept, maar als levenshouding: comfortabel zijn met wie je bent, in elke laag.<br>\u200b<br>\u200b</p><div\n    id='gallery-04d1f9ef-f313-40d9-8d4b-eecc79680fa5'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"jjxx-hetzelfde-dna-een-eigen-stem\" style=\"text-align: justify\">JJXX: hetzelfde DNA, een eigen stem</h4><p style=\"text-align: justify\">JJXX vertaalt diezelfde denim knowhow naar een eigen, vrouwelijk universum. Ook hier draait alles om het vinden van je eigen blauw: silhouetten die zelfverzekerd &eacute;n zacht zijn, denim die zowel structuur als vrijheid biedt. De collectie omvat tops, shirts, knits en jeans, waarbij dezelfde filosofie van laagjes en persoonlijke expressie centraal staat. JJXX erft het DNA, maar schrijft er haar eigen naam bij.</p><p style=\"text-align: justify\"><strong>De AW26-collecties van JACK &amp; JONES en JJXX zijn verkrijgbaar in de eigen retailwinkels, bij multimerkenboetieks en online via jackjones.com en jjxx.com.</strong></p><p style=\"text-align: justify\">H-res <strong>packshots</strong> van beide collecties vind je hier:</p><p><a href=\"https://jack-jones.prezly.com/media/album/51713\">J&amp;J | AW26 | Packshots</a></p><p><a href=\"https://jjxx.prezly.com/media/album/51716\">JJXX | AW26 | Packshots</a></p><p style=\"text-align: justify\">Alle <strong>campagnebeelden</strong> zijn beschikbaar via:</p><div id=\"bookmark-d9694ecd-2a27-4ea8-9cd8-065c24974b65\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://jack-jones.prezly.com/media/album/52540\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fc5683cf3-68d0-4f47-bcb0-3a6268f03d34%2F?ar=1%3A1&amp;fit=crop&amp;s=221777a98ac927feaba07d59b5cdc9d4)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://jack-jones.prezly.com/media/album/52540\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"d9694ecd-2a27-4ea8-9cd8-065c24974b65\"\n           >\n                Mediagalerij: J&amp;J | AW26 | Find your blue            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                13 afbeeldingen            </div>\n        \n        <a href=\"https://jack-jones.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fjack-jones.prezly.com%2Fmedia%2Falbum%2F52540&newsroom=d378bf9c-d087-457a-90fc-dd656bd860a2\" aria-hidden=\"true\" />\n            JACK &amp; JONES        </a>\n    </div>\n</div>\n<div id=\"bookmark-6669329f-1c46-4a7c-a80a-98824534f8d8\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://jjxx.prezly.com/media/album/52541\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2F5d1d26e7-12a9-4a27-b995-6d0cf81d9521%2F?ar=1%3A1&amp;fit=crop&amp;s=6e011211f83fb53f1700970a84efa5dd)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://jjxx.prezly.com/media/album/52541\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"6669329f-1c46-4a7c-a80a-98824534f8d8\"\n           >\n                Mediagalerij: JJXX | AW26 | Find your blue            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                13 afbeeldingen            </div>\n        \n        <a href=\"https://jjxx.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fjjxx.prezly.com%2Fmedia%2Falbum%2F52541&newsroom=d378bf9c-d087-457a-90fc-dd656bd860a2\" aria-hidden=\"true\" />\n            JJXX        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-13dfc140-4c6e-4cb6-b53b-c5c1805652dd\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Mathias Heinrichs</strong>\n        <em class=\"release-content-contact__description\">PR Manager, BESTSELLER Belgium</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:mathias.heinrichs@bestseller.com\"  class=\"release-content-contact__details-list-item-link\" title=\"mathias.heinrichs@bestseller.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>mathias.heinrichs@bestseller.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 3 241 55 41\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 3 241 55 41\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32 3 241 55 41</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 486 51 61 48\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 486 51 61 48\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 486 51 61 48</a></li></ul>\n    </div>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 16.67%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/d1045029-01f9-4370-9c81-d156f8c10bc2/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/d1045029-01f9-4370-9c81-d156f8c10bc2/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/d1045029-01f9-4370-9c81-d156f8c10bc2/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                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